Eurogrip Tyres has announced the appointment of cricketer Mahendra Singh Dhoni as its brand ambassador.

As per the brand, Dhoni's values of dependability, performance and passion for riding, resonate with its vision of empowering riders with control and confidence on every journey.

P Madhavan, executive vice president- marketing and sales, TVS Srichakra, said, "We are delighted to welcome MS Dhoni, a personality who truly embodies Eurogrip Tyres’ core values of reliability and performance. MSD perfectly complements our commitment to delivering innovative tyre solutions for the new-age riders. This collaboration is a milestone in our brand journey, as we continue to offer world-class products and elevate riding experiences across diverse segments”.