Kunal Mukherjee has joined GIFT City (Gujarat International Finance Tec-City ) to lead its marketing initiatives as AVP - marketing. Mukherjee will be handling the marketing of India's first 'operational smart city and IFSC.

This comes on the back of GIFT City partnering with IBM. The duo signed a Memorandum of Understanding (MoU) to establish a dedicated AI cluster within GIFT City.

Mukherjee moves from Ikonz Studios, where he was head - business development. He has also worked with Kool Kanya, MomsKnowBest, TotallyAwesome, K and U Designer Wear, Miko, The Walt Disney Company, UTV, Times Network and TAM in a career spanning close to TAM Media Research.