Lux has announced the appointment of actor Suhana Khan as its brand ambassador. 

Marking its 100th anniversary, the beauty soap brand signs Khan as the ambassador for its body wash range.

Khan joins the lineup of Lux ambassadors such as Shah Rukh Khan, Virat Kohli, Anushka Sharma, Aishwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat, among others. 

Khan embodies the essence of a new generation which is fearless, confident, and empowered, making her an ideal match for the beauty soap brand.

Severine Vauleon, global brand vice president, Lux, said, “For a century, Lux has redefined indulgence with its exquisite fragrances, challenging conventional beauty standards and empowering women worldwide. Crafted in collaboration with the world's leading perfumers, Lux remains dedicated to inspiring moments of self-care and luxury. With Suhana Khan joining our journey, we aim to inspire the next generation of women to embrace self-care rituals and express their beauty unapologetically."