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15 Sep 2026 11:38 AM
The campaign for boAt Crest AI, built with Google Cloud and powered by Gemini, showcases how AI can help cut through everyday noise.
15 Sep 2026 11:33 AM
Conceptualised by WillBe Done, the campaign comprises an ad film.
15 Sep 2026 11:26 AM
We caught up with HUL's Rajneet Kohli on the rationale behind Horlicks' new launch, opportunity growth in the protein category and more.
15 Sep 2026 11:10 AM
He moves from Bata India, where he was chief strategy and business development officer.
15 Sep 2026 10:41 AM
IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
15 Sep 2026 10:32 AM
Miraggio's founder and CEO on the brand's evolving design language and its ambition to build a more recognisable lifestyle brand for the Indian woman.
15 Sep 2026 8:26 AM
The author examines how changing campaign demands, creator ecosystems and evolving agency workloads are reshaping marketing partnerships.
15 Sep 2026 8:23 AM
Account won following a multi-agency pitch.
08 Sep 2026 10:46 AM
07 Sep 2026 12:19 PM
06 Sep 2026 10:44 PM
03 Sep 2026 11:30 AM
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