Digital

Venkata Gavaskar Dontha

03 Mar 2025 1:18 PM

Venkata Gavaskar Dontha moves to NP Digital India

He was at iProspect India, where he served as head of performance practice.
Harshil Karia (left) and Sohil Karia

03 Mar 2025 10:30 AM

Harshil and Sohil Karia take full ownership of Schbang

The duo has acquired the shares of outgoing co-founder Akshay Gurnani.
Prashant Vyas

03 Mar 2025 10:22 AM

Prashant Vyas joins SoCheers

He moves from The Minimalist, where he was head of human resources.
Will scale influencer-driven strategies across platforms, industries, and audience segments.

26 Feb 2025 4:09 PM

Social Panga launches The Viral Union

Led by Sudarshan Kailash, the vertical aims to redefine influencer-driven brand storytelling.
Ritu Sharda

25 Feb 2025 3:33 PM

Ritu Sharda moves to Pravis

She was previously with Ogilvy as its chief creative officer. 
NP Digital India will also work towards optimising content distribution, enhancing audience engagement, and improving discoverability across digital channels.

24 Feb 2025 2:11 PM

Kotak Securities assigns its content marketing duties to NP Digital India

The agency aims to boost Kotak Securities' content reach and search visibility through off-site marketing.
Will also scrutinise real-money gaming (RMG) advertisements that potentially violate ASCI’s advertising code.

18 Feb 2025 1:32 PM

ASCI and the online gaming industry unite to protect consumers against offshore betting ads

Signed an MoU with three gaming federations to tackle these challenges.
Experience Commerce X Invecto logos

18 Feb 2025 1:24 PM

Invecto Technologies appoints Experience Commerce for social media

Through this collaboration, the agency aims to elevate Invecto’s digital presence, brand recognition, and industry leadership.
From left to right: Niraj Ruparel, Prajakta Rathe, Taylor Donaldson and Diya Rekhi.

13 Feb 2025 10:34 AM

We need creatives who craft sticky stories, maximise media ROI, and harness immersive tech: Experts

The panel at Snap Inc’s India AR Day 2025 explored whether brands are willing to put their money where AI is.
Photo by Jukka Aalho on Unsplash

13 Feb 2025 9:40 AM

Global ad spend on podcasts to grow by 7.9% in 2025: Warc 

The report stated that while ad spends will exceed USD 5 billion globally, the growth rate has fallen from 13.2% in 2024.
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