Experience Commerce has bagged the digital, social and media mandate for Eveready Industries' battery, flashlights and lighting business units.

The Cheil-owned agency's Mumbai office will handle the business. It was won following a multi-agency pitch. Along with digital campaigns, Experience Commerce will also handle its website.
 

Anirban Banerjee, senior vice president and SBU head, battery and flashlight, Eveready Industries India, said, "As a brand deeply rooted in innovation and consumer-centricity, Eveready continuously evolves to meet the changing needs of our audience. We recognise the pivotal role of digital in our growth journey and are delighted to join forces with Experience Commerce. Their passion and expertise align perfectly with our vision, and we look forward to achieving new milestones together."

Andrew D’mellow, vice president - business development, Experience Commerce, said, "We are thrilled to embark on this journey of growth with our new partner Eveready. This partnership is a testament to our commitment to delivering integrated services and driving meaningful engagement for brands. With our expertise and Eveready's forward-looking approach, we are poised to elevate Eveready's digital presence to new heights."