FCB Kinnect has announced the appointment of Priyanka Nair as national strategy director. She moves after a stint of close to nine years with Ogilvy, where she was most recently EVP - planning and strategy.

Nair will be heading strategy for Kinnect across Delhi, Bengaluru and Mumbai. She'll be based in Mumbai. Under Nair, the agency aims to create and run  alliances and knowledge verticals. 

Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, said, "Priyanka's addition strengthens the strategic direction of our digital assets towards impactful marketing. Her expertise will bolster our brand building capabilities, further amplifying our dedication to using creativity as an economic multiplier."

Chandni Shah, COO, FCB Kinnect, added, “Since we already possess an integrated model blending media, tech, content, and creativity around business goals, Priyanka's appointment will allow us to maximise our offerings, by continuing to support clients through crafting insight-driven strategies which will fuel business growth.”

Nair said, “I am super thrilled to jump onto this exciting new journey with FCB Kinnect as it gives me an opportunity to use my expertise at a digital-first creative agency, to not only to put out some fun work, but also help add value to clients and maximise effectiveness for both business and brand.” 

Nair has also worked with Creativeland Asia.