Kotak Securities assigns its content marketing duties to NP Digital India

The agency aims to boost Kotak Securities' content reach and search visibility through off-site marketing.

Manifest Media Staff

Feb 24, 2025, 2:11 pm

NP Digital India will also work towards optimising content distribution, enhancing audience engagement, and improving discoverability across digital channels.

NP Digital India has secured the content marketing mandate for Kotak Securities, one of India’s most trusted brokerage firms. 

As part of this collaboration, NP Digital India will focus on off-site content marketing to expand the reach of Kotak Securities' existing content and enhance its search visibility.  

By implementing a strategic and data-driven content marketing approach, NP Digital India aims to expand Kotak Securities’ digital presence, ensuring that its insights and thought leadership reach a wider and more relevant audience. 

Through this partnership, the agency will also work towards optimising content distribution, enhancing audience engagement, and improving discoverability across digital channels.

With the increasing competition in the financial services sector, having a robust content marketing strategy is critical for differentiation and audience engagement.

NP Digital India will leverage its deep expertise in SEO-driven content marketing, audience insights, and digital storytelling to position Kotak Securities as a go-to source for information related to capital markets.

This partnership underscores NP Digital India’s growing reputation as a trusted partner for brands seeking innovative and results-oriented digital marketing solutions. With a focus on creativity, data, and performance, NP Digital India continues to redefine the digital marketing landscape in India and beyond.

Rubeena Singh, managing director, NP Digital India, said, “We are thrilled to collaborate with Kotak Securities in strengthening their content marketing strategy. Our expertise lies in crafting performance-driven content solutions that not only improve visibility but also drive meaningful engagement. This partnership reflects our commitment to delivering impactful digital strategies that contribute to business growth.” 
 

Source: MANIFEST MEDIA

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