Vice Media Group has announced the appointment of Sumbul Khan as business lead for its creative agency Virtue Worldwide. She was senior vice president - account management at Lowe Lintas. 

Lesley John, managing director, Virtue APAC, said, “Our team in India has tremendous talent, ambition and drive to make work that lives and breathes culture whilst driving business results for our clients, and in Sumbul we've found a leader who will support the team in continuing to foster thriving client relationships whilst driving growth for the agency. All of this, with what I'm starting to see as her signature leadership style - always laser-focused on effective outcomes, whilst unflappably calm and collected, with empathy above all else. I look forward to working closely with Sumbul to continue to build our culture and business in India.”

Khan said, “I'm super excited to be taking on this role at Virtue. The agency is its people and that's what sets Virtue apart from other agencies. We don’t have unidimensional people here- we have storytellers, sports enthusiasts, theatre artists, poets, artists - cultural insiders in their own right. Empowered by our unique proprietary model, this powerful combination enables us to move at the pace of culture and place brands inside culture in credible, engaging and meaningful ways."

In a career spanning close to two decades, she has also worked with JWT, McCann, Leo Burnett, Mindshare and Wunderman.