Grapes has announced the appointment of Akshay Bhatla as vice president of growth for SEO and organic verticals. 

Bhatla will be responsible for overseeing functions including advanced analytics across multiple geographies. 

Shradha Agarwal, founder and CEO, Grapes said, “In today’s landscape, digital offers multiple services bringing from Tech, SEO, Growth, Creative, PR and it’s challenging to streamline the process in same growth. Whereas, clients seek a one-stop solution that comprehensively understands these services and seamlessly integrates them to develop a robust long-term strategy. With Akshay Bhatla on board, we aim to establish multiple strong verticals capable of leading each client's specific priorities, while being connected to the overall brand and business objective, remaining aligned with the overarching strategic marketing approach that Grapes offer.”

Bhatla said, “I am honoured to be a part of such a great organisation. Grapes has been integral in blazing the digital marketing trail for the industry on a large scale, and it’s incredibly exciting to be a part of this team. As I take this opportunity to deliver winning growth strategies that enrich the customer experience across the board, I look forward to cherishing this industry-leading work as head of SEO and other organic channels.”

He has also worked with EQL Fintech, Times Internet, Meesho, Zee Media and Dainik Bhaskar.