NP Digital India has announced the appointment of Rubeena Singh as managing director.

She will lead the agency’s business, focus on the development of new capabilities and solutions, and deepen client relationships.

Singh moves from AnyMind Group, where she was country manager India and MENA.

Prady Kumaar, CEO and co-founder, NP Digital India, said, "We are thrilled to welcome Rubeena Singh to NP Digital India. Her extensive expertise and unwavering commitment to excellence perfectly align with our vision to deliver unmatched results for our clients. Rubeena’s deep understanding of the digital ecosystem and her ability to build and nurture strong client relationships will be instrumental in driving our next phase of growth. We are excited about the remarkable contributions she will bring to our team.”

Singh added, "I am excited to join NP Digital India, a company known for its innovation and dedication to performance marketing excellence. I look forward to collaborating with the talented team here to build new solutions, expand the client base, and contribute to the continued success of the organisation. Together, we will set new benchmarks in delivering value to our clients and stakeholders."

In a career spanning over 24 years, she has also worked with VerSe Innovation, iProspect and moneycontrol.com, among others.