Home Centre has appointed Interactive Avenues to handle its social media mandate. The account was won following a multi-agency pitch. 

Interactive Avenues' Bengaluru office will handle the mandate. 
 
Shikha S Mazumdar, head - marketing and VM, Home Centre India, said, “Social media plays a pivotal role in today’s digital-first world, and we are excited to leverage Interactive Avenues’ proven expertise in this field for amplifying our brand’s visibility and building deeper connections with consumers.”

Sindhu Janardhan, senior creative director, Interactive Avenues, said, “We are delighted to join forces with Home Centre, a brand synonymous with stylish and premium home collections. We will leverage our digital and creative expertise to craft authentic, human-centric content that enhances brand equity and increases purchase consideration.”