PivotRoots has secured the digital mandate for Bindu, a Jeera fizz brand based out of South India. 

The account will be handled from PivotRoots' Mumbai office. 

Through this partnership, the agency is responsible for driving the brand's growth by enhancing its digital presence and creating consumer engagement. The brand also aims to modernise the Jeera Fizz experience, blending tradition with innovation to cater to evolving consumer preferences.

Megha Shankar, director – marketing, Bindu Jeera Fizz, said, "Bindu has been a beloved name in South India for years, celebrated for its rich legacy and authentic taste. As a proud Make in India brand, we are now set to expand nationwide, introducing Jeera Fizz to a wider audience while staying true to our roots. Our focus is on bridging tradition with innovation to make the brand relevant for today’s Gen Z and millennial consumers. With this partnership, we aim to create engaging narratives that drive strong consumer connections and establish Bindu as the go-to choice for Jeera beverages across India."

Hetal Khalsa, co-founder and CCO, PivotRoots, said, "We are excited to collaborate with Bindu and bring its legacy to a larger audience through strategic storytelling and digital innovation. Our goal is to reshape perceptions, deepen consumer engagement, and position Bindu not just as a beverage but as an essential part of everyday moments across India."