Team Pumpkin has secured the social media mandate for Lavie Sport.

The agency will lead social media management for the brand, developing content that highlights the brand's functional design language and everyday utility, while building a consistent, recognisable presence across platforms for its work, travel, and on-the move audience.

Ayush Tainwala, CEO, Lavie, said, "Our products are made for people who are constantly on the go, and we wanted to build our digital presence on that. Team Pumpkin understood that brief, and we're looking forward to seeing that translate into content that speaks directly to our audience."

Swati Nathani, co-founder, Team Pumpkin, said, "Lavie Sport has a clear, non-nonsense identity, as it’s built for people who need their gear to work as hard as they do. That gives us a lot to play with creatively, and we're keen to build a digital presence that's as sharp and functional as the products themselves."