Wondrlab has announced the appointment of Ritika Malhotra as head - digital. Malhotra joins the agency from FCB Kinnect, where she was vice president - West.

Sanju Menon, chief operating officer, Wondrlab, said, “We are thrilled to welcome Ritika to the Wondrlab Network. Her impressive track record, forward-thinking approach and leadership skills make her the perfect fit to lead our platform first thinking. Her key focus areas would be to create phenomenal value for our existing clients and shape the digital practice of Wondrlab to set new benchmarks. Her addition strengthens our team's capabilities and reinforces our dedication to pushing boundaries in the digital landscape by unleashing and delivering full-funnel solutions for our partners.”

Malhotra said, "I am thrilled to join the Wondrlab Network and lead its digital efforts in this dynamic landscape. Driving innovation, creating exceptional value for our clients, adding momentum to Wondrlab's digital practice to set new benchmarks of excellence is what I am going to focus on. Harnessing the power of technology and creativity to deliver impactful solutions that propel our clients' businesses forward is going to be my core area of focus. The power of the Wondrlab Network with its full stack offering excites me, and I’m so looking forward it .”

Malhotra has also had stints with TikTok and Disney+ Hotstar.