Digital, 12 Jun 2024

The RoI for every rupee spent is 1.42 for digital mediums vis-a-vis 0.95 non-digital mediums.

12 Jun 2024 9:26 AM

ROI on digital trumps other media for FMCG sector: Study

20% media-led brand growth on digital comes from Meta, details a commissioned report by Nielsen and Kantar.
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Imtiyaz Vilatra

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Imtiyaz Vilatra gets expanded role at Dentsu India
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Beyond conversations: IAA Voice of Change's continued engagement with the industry
Kainaz Karmakar

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'The men who believe ‘she got this job because she's a woman', are the biggest obstacle'
Afshan Hussain Shaikh, Akanksha Seda and Sonal Batra

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Behind the camera, had the bias really gone?

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