Digital, 12 Jun 2024

The RoI for every rupee spent is 1.42 for digital mediums vis-a-vis 0.95 non-digital mediums.

12 Jun 2024 9:26 AM

ROI on digital trumps other media for FMCG sector: Study

20% media-led brand growth on digital comes from Meta, details a commissioned report by Nielsen and Kantar.

Latest Stories

Niel Thakkar

20 Dec 2024 10:52 AM

Rapid Fire with Niel Thakkar
Dalbir Singh is still waiting for answers to a question asked.

20 Dec 2024 10:52 AM

Producer's Diary by Dalbir Singh
Sandeep Bharadwaj

20 Dec 2024 10:44 AM

With Gen AI we can bring in a level of customisation and entertainment in finance: Sandeep Bharadwaj
This investment aims to strengthen Nodwin Gaming's esports-related content production, distribution, marketing and PR services capabilities.

20 Dec 2024 1:45 AM

Nodwin Gaming acquires AFK Gaming

Most Read

Rafa Nadal's retirement featured in the video

16 Dec 2024 11:13 AM

Sports events lead the global and India search rankings: Google year in search
Screenshot from the film

16 Dec 2024 10:24 AM

Music legend and face of 'Wah Taj' Zakir Hussain passes away
Arthur Sadoun

15 Dec 2024 11:45 PM

IPG-Omnicom merger to be a lot of fun for the industry: Publicis CEO
The case revolves around allegations of misappropriating INR 137 crore under the pretence of a CSR initiative called the 'Need to Feed' program.

13 Dec 2024 4:32 PM

ED has not found or seized any properties from our premises: Dentsu India

Subscribe

* indicates required