Digital, 12 Jun 2024

The RoI for every rupee spent is 1.42 for digital mediums vis-a-vis 0.95 non-digital mediums.

12 Jun 2024 9:26 AM

ROI on digital trumps other media for FMCG sector: Study

20% media-led brand growth on digital comes from Meta, details a commissioned report by Nielsen and Kantar.
Latest Issue Banner

Latest Stories

Dalbir Singh continues his weekly diary for Manifest.

18 Sep 2026 9:48 AM

Producer's Diary by Dalbir Singh
From left: Sudhanshu Vats, Paritosh Joshi, and S Subramanyeswar

18 Sep 2026 1:48 AM

ASCI reappoints Sudhanshu Vats as chairperson
Radio advertising grew 1.2% in Jan-Jul 2026 according to the TAM report

17 Sep 2026 10:55 AM

Radio ad volumes rise 1.2% in Jan–Jul 2026, led by real estate and services: Report
Piruz Khambatta

17 Sep 2026 10:51 AM

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Most Read

The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates
The jury

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed

Subscribe

* indicates required