Omnicom Media Group has announced Eileen Ooi as chief executive officer for Asia Pacific.

Ooi was CEO at OMG Malaysia, prior to which she was managing director at PHD Malaysia. She will now lead PHD's business operations across APAC and work on clients which include Volkswagen, Chanel, Diageo and Singapore Airlines among others.

She will report to Tony Harradine, CEO, Omnicom Media Group, APAC, and Guy Marks, CEO, PHD Worldwide. Ooi will continue to oversee OMG Malaysia, while the group will name her successor during the last quarter of the year. 

Harradine said, “Eileen has a unique ability to identify strategic opportunities and effectively converting them into tangible results. Under her visionary leadership, OMG Malaysia has undergone a remarkable transformation, achieving significant business growth, with client and employee confidence at an all-time high. With her cumulative experience as well as her understanding of the business needs at PHD and at the group-level, Eileen will successfully steer PHD Asia Pacific towards a new era of growth.” 

Marks added, “PHD promises our clients that we will help them outthink, outpace and outgrow the market. With her record of driving growth for her clients and her agency alike, Eileen is the ideal choice to ensure that PHD APAC delivers on that ambition. She’s a practitioner with an eye for detail, she moves at pace and is a fierce collaborator – all things that will make her a great partner to our clients in Asia Pacific. I am excited to work with Eileen to make PHD’s new proposition, 'Intelligence. Connected'. a reality in the region, delivering a competitive advantage for our people and our clients.