Interactive Avenues has rolled out a report titled 'Capturing the glory: A social listening report on #T20WorldCup'.

The report aims to illuminate the digital conversation landscape surrounding the ICC T20 World Cup tournament and India’s victory.

The findings are based on data gathered from social platforms such as Twitter, Reddit, and popular cricket forums. It reveals insights on player popularity, most appreciated performances, most talked about matches, top brand partnerships and more.

The report underscored that brands across diverse industries leveraged T20 CWC-based partnerships to drive engagement.

The discoveries revealed that Maruti Suzuki received 2,58,000 mentions, Amul garnered 2,00,000 mentions, and ICICI Bank obtained 1,45,000 mentions. Nandini Milk witnessed a 390% increase in average monthly engagement and BPCL’s 'Snap The AD' contest drove a 191% spike in average monthly engagement.

Other key findings of the report:

Social chatter:

• The tournament garnered 55.9 million mentions and drove 461 million engagements
• Rohit Sharma emerged as the most talked-about player and batsman with 5.5 million mentions
• Jasprit Bumrah was the most popular bowler, receiving 1.2 million mentions
• Hardik Pandya was the top all-rounder with 1.1 million mentions.
• The finale between India and South Africa was the most talked-about match, with 2.2 million mentions
• The India vs. Pakistan match followed closely with 1.7 million mentions

Most thrilling moments:

• Suryakumar Yadav's catch, clinching the T20 World Cup title for India, received 209K mentions
• Afghanistan's victory over Bangladesh drove 156K mentions
• India's six-run victory against Pakistan in the low-scoring group stage match garnered 122K mentions

Most popular players:

• Powered by consistently stellar performances, India's Rohit Sharma (5.5 million mentions), Virat Kohli (4.1 million mentions), Suryakumar Yadav (1.3 million mentions), Jasprit Bumrah (1.2 million mentions), and Hardik Pandya (1.1 million mentions) emerged as the most popular players on social media.

Top emerging players:

• Making their debut in a T20 World Cup, players from USA topped the popularity charts among emerging talent. Saurabh Netravalkar led the roster (163K mentions), followed by Ali Khan (67K mentions), Aaron Jones (49K mentions), and Monank Patel (30K mentions).

Hardik Pandya's comeback:

• Hardik Pandya faced 92% negative mentions after being booed at every match venue during IPL 2024. However, he made a comeback with 88% positive mentions during the T20 World Cup 2024.

Emerging talent:

• Making their debut in a T20 World Cup, players from the USA topped the popularity charts among emerging talent. Saurabh Netravalkar led the roster with 163K mentions, Ali Khan followed with 67K mentions, Aaron Jones garnered 49K mentions and Monank Patel received 30K mentions.

Shantanu Sirohi, chief operating officer, Interactive Avenues, said, “The Cricket T20 World Cup has once again proven the unparalleled ability of cricket to captivate audiences. This tournament has set new benchmarks for player popularity, with stars like Rohit Sharma and Jasprit Bumrah leading the conversations. Our comprehensive social listening report not only highlights the staggering number of mentions and engagements, but also delves into the elements that drove these numbers.”