Segumento, an AI-based data intelligence platform has announced the appointment of Anupama Mishra as head of agency sales and partnerships and Aniket Soman as head of partnerships and alliances. 

Mishra will focus on strengthening relationships with advertising agencies. She moves from Times Internet, where she was agency relationship manager west and south. 

As for Soman, his role will focus on building robust data partnerships and strategic digital alliances to deliver tangible value to businesses and partners. He was at Resulticks, where he was associate director - client success. 

Himanshu Pandey, CEO, Segumento, said, "Our vision is to position Segumento at the forefront of data intelligence and strategic partnerships. Anupama and Aniket are excellent additions to our team, perfectly aligning with our ambition to strengthen agency relationships, broaden our strategic reach, and expand our database and service offerings in India and Indonesia. Their expertise will be instrumental in advancing our growth and achieving new milestones."

Mishra said, "I am thrilled to join Segumento and work with a team dedicated to driving value for clients and partners. I look forward to building strong, transparent partnerships with agency leaders to enhance our market presence."

Soman added, "said, "I am thrilled to join Segumento and work with a dedicated team committed to driving value for businesses and partners. I look forward to collaborating closely with the leadership team to expand data partnerships and cultivate strategic digital alliances, further enhancing Segumento's value proposition."

Mishra has over 13 years of experience and has worked with DNA, TV Today, and Odisha Television, among others. Soman in a career spanning over 18 years, has also worked with Merkle Sokrati, Dun & Bradstreet, Vodafone, and HSBC, among others.