Riya Sethi

S Subramanyeswar (left) and Vistasp Hodiwala

20 Feb 2025 9:09 AM

Can independents retain talent better than network agencies?

Amidst the rising talent turnover in the advertising industry, we explore where does the key to retention lie.

13 Feb 2025 11:25 AM

The power of misspelling: Are typos taking over marketing?

In the February issue of Manifest, we explore how some brands are leaning into the power of a ‘mistake’ to grab attention and spark buzz.

23 Jan 2025 10:29 AM

We want to do a lot more with the influencer community in India: Markus Tan

Singapore Tourism Board’s regional director - India highlighted a series of initiatives they are working on to boost tourism from India.

22 Jan 2025 9:40 AM

Technology has not reduced our workload: Sunil Gupta

Harvard Business School's professor discussed AI and more at an event organised by IAA's India chapter.

24 Dec 2024 10:09 AM

Vintage vibes: The resurgence of retro advertising

In the January issue of Manifest, we explore how brands are leveraging retro trends to connect with Gen Z and younger audiences.

04 Dec 2024 11:19 AM

Brands are jumping on the algorithm to 'kill really cool things': Dimi Albers

Dept's CEO discusses the importance of AI and how it is a critical brand tool.

30 Oct 2024 10:14 AM

Are festive campaigns lost in the sea of repetition?

We explore how festive advertising is losing its touch and how brands can cut through the noise of generic holiday campaigns.

From left: Amit Doshi, Bhawna Sikka, Sunder Balasubramanian, Shereen Bhan, Raagjeet Garg and Pulkit Trivedi

17 Oct 2024 11:58 AM

If you are loyal to Gen Z, they are loyal to you: Snapchat and BCG panel

The panel discussed the importance of Gen Z as a cohort by highlighting its spending power.

14 Oct 2024 10:27 AM

We're trying to stay as global as possible but as local as needed: Ikea's Anna Ohlin

In our October issue, Ikea India's country marketing manager, discusses the brand’s marketing strategy, the use of technology and more...

16 Sep 2024 11:33 AM

Want to focus on the consumer instead of what competition is doing: Akankshaa Dalal, Mountain Dew

Mountain Dew's category lead speaks with us about the recent partnership with KBC and more...

Latest Stories

21 Feb 2025 1:51 PM

Prega News appoints FCB Kinnect as AOR

Clockwise: Ajaya Sharma, Anisha Jain, Prosenjit Ghosh, Lalit Jaisingh and Himanshu Sharma

21 Feb 2025 1:44 PM

Adfactors PR bolsters its Capital Market Communications Group

The philosophy is about 'solving big problems', 'delivering big results' and 'partnering with brands that have the boldest ambitions'.

21 Feb 2025 1:29 PM

BBDO rolls out 'do big things' philosophy

Cleartrip campaign featuring MS Dhoni and CarryMinati

21 Feb 2025 10:49 AM

Riya Sethi

Can independents retain talent better than network agencies?

The power of misspelling: Are typos taking over marketing?

We want to do a lot more with the influencer community in India: Markus Tan

Technology has not reduced our workload: Sunil Gupta

Vintage vibes: The resurgence of retro advertising

Brands are jumping on the algorithm to 'kill really cool things': Dimi Albers

Are festive campaigns lost in the sea of repetition?

If you are loyal to Gen Z, they are loyal to you: Snapchat and BCG panel

We're trying to stay as global as possible but as local as needed: Ikea's Anna Ohlin

Want to focus on the consumer instead of what competition is doing: Akankshaa Dalal, Mountain Dew

Follow us

Latest Stories

Prega News appoints FCB Kinnect as AOR

Adfactors PR bolsters its Capital Market Communications Group

BBDO rolls out 'do big things' philosophy

Cleartrip tries to match Dhoni-CarryMinati ‘vibes’, with disastrous consequences

Most Read

When companies see values as assets, doing good becomes undeniable: Nadir Godrej

Manifest Play: Second set of jury members revealed

Surprised that the Motorola work didn't win as much as the 'Unfiltered History Tour': Amit Wadhwa

Adidas serves up a motivational message to team India ahead of the ICC Champions Trophy

Riya Sethi

Can independents retain talent better than network agencies?

The power of misspelling: Are typos taking over marketing?

We want to do a lot more with the influencer community in India: Markus Tan

Technology has not reduced our workload: Sunil Gupta

Vintage vibes: The resurgence of retro advertising

Brands are jumping on the algorithm to 'kill really cool things': Dimi Albers

Are festive campaigns lost in the sea of repetition?

If you are loyal to Gen Z, they are loyal to you: Snapchat and BCG panel

We're trying to stay as global as possible but as local as needed: Ikea's Anna Ohlin

Want to focus on the consumer instead of what competition is doing: Akankshaa Dalal, Mountain Dew

Follow us

Latest Stories

Prega News appoints FCB Kinnect as AOR

Adfactors PR bolsters its Capital Market Communications Group

BBDO rolls out 'do big things' philosophy

Cleartrip tries to match Dhoni-CarryMinati ‘vibes’, with disastrous consequences

Most Read

When companies see values as assets, doing good becomes undeniable: Nadir Godrej

Manifest Play: Second set of jury members revealed

Surprised that the Motorola work didn't win as much as the 'Unfiltered History Tour': Amit Wadhwa

Adidas serves up a motivational message to team India ahead of the ICC Champions Trophy

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