Riya Sethi

23 Sep 2026 10:40 AM

'Our focus is on building an entire electric mobility ecosystem around the customer'

We caught up with JSW Greentech's Apurva Sharma to discuss the company's foray into electric commercial vehicle segment.

17 Sep 2026 10:51 AM

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

Rasna Group's Piruz Khambatta discusses the brand's marketing strategy, changing consumption patterns, and more.

15 Sep 2026 11:26 AM

'Consumers will pardon bad communication or advertising, but not a bad product'

We caught up with HUL's Rajneet Kohli on the rationale behind Horlicks' new launch, opportunity growth in the protein category and more.

09 Sep 2026 11:25 AM

Consumers today are looking for more premium, multi-sensorial experiences: Zoher Kapuswala

Ferrero India Subcontinent's marketing head discusses the brand's entry into the chocolate bar segment, their marketing strategy and more.

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''

We caught up with Karandeep Singh Kapany, regional marketing director, Duolingo, to discuss the campaign conceptualised by Talented.

10 Aug 2026 10:20 AM

The bespoke solutions that we craft for brands on KBC deliver outcomes for them: Akshay Agrawal

SPNI's linear ad sales head discusses KBC's evolving advertiser proposition, the shift to outcomes, rise of brand integrations, and more.

16 Jul 2026 11:27 AM

'Real insights keep brands contemporary, relatable and connected to new generations'

Britannia's Archana Balaraman discusses how the brand is leveraging technology to make purpose-led marketing engaging for young audiences.

15 Jul 2026 11:21 AM

IAA Conversations: 'India should export humour all over the world because Western ads are boring'

Adjiedj Bakas, global trendwatcher and futurist, discussed the mega trends shaping business, creativity and society.

25 Jun 2026 2:44 AM

Cannes Lions 2026: 'Marketers need to learn the difference between granting a voice and earning one'

Unilever's CMO Leandro Barreto explored how to build brands that people choose to carry forward long after a campaign ends.

23 Jun 2026 7:09 PM

Cannes Lions 2026: 'Creativity is about reaching the highest expression of ourselves'

On day two of the festival, Oprah Winfrey took to the stage to talk about ‘brand Oprah', the importance of intention, and more.

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04 Oct 2026 8:52 PM

Jon Cook to leave WPP; Eric Campbell to take over as WPP Creative's CEO

The bespoke 'Team One Thread' will be led by Paritosh Srivastava and Jai Lala

02 Oct 2026 1:54 PM

Raymond Lifestyle appoints Publicis Groupe to handle integrated mandate

02 Oct 2026 11:47 AM

LIA 2026: Five more Statues for India

This is the first title sponsor for the league since 2023

02 Oct 2026 11:34 AM

Riya Sethi

'Our focus is on building an entire electric mobility ecosystem around the customer'

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

'Consumers will pardon bad communication or advertising, but not a bad product'

Consumers today are looking for more premium, multi-sensorial experiences: Zoher Kapuswala

'It's great to be an 'Ullu da Pattha''

The bespoke solutions that we craft for brands on KBC deliver outcomes for them: Akshay Agrawal

'Real insights keep brands contemporary, relatable and connected to new generations'

IAA Conversations: 'India should export humour all over the world because Western ads are boring'

Cannes Lions 2026: 'Marketers need to learn the difference between granting a voice and earning one'

Cannes Lions 2026: 'Creativity is about reaching the highest expression of ourselves'

Follow us

Latest Stories

Jon Cook to leave WPP; Eric Campbell to take over as WPP Creative's CEO

Raymond Lifestyle appoints Publicis Groupe to handle integrated mandate

LIA 2026: Five more Statues for India

JSW MG Motor India bags ISL's title sponsorship

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

Riya Sethi

'Our focus is on building an entire electric mobility ecosystem around the customer'

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'

'Consumers will pardon bad communication or advertising, but not a bad product'

Consumers today are looking for more premium, multi-sensorial experiences: Zoher Kapuswala

'It's great to be an 'Ullu da Pattha''

The bespoke solutions that we craft for brands on KBC deliver outcomes for them: Akshay Agrawal

'Real insights keep brands contemporary, relatable and connected to new generations'

IAA Conversations: 'India should export humour all over the world because Western ads are boring'

Cannes Lions 2026: 'Marketers need to learn the difference between granting a voice and earning one'

Cannes Lions 2026: 'Creativity is about reaching the highest expression of ourselves'

Follow us

Latest Stories

Jon Cook to leave WPP; Eric Campbell to take over as WPP Creative's CEO

Raymond Lifestyle appoints Publicis Groupe to handle integrated mandate

LIA 2026: Five more Statues for India

JSW MG Motor India bags ISL's title sponsorship

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

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