Manifest Media Staff

A screenshot from Colgate's ‘Indianis Dentris’ campaign.

02 Apr 2025 10:16 PM

Colgate's 'mystery flower' makes India rethink its toothbrush habits

Conceptualised by Ogilvy, the campaign comprises an ad film. 
This offering is also available as an add-on subscription in the US, Australia, New Zealand, Canada, and other territories in Europe and Latin America. 

02 Apr 2025 3:50 PM

Prime Video launches Apple TV+ as an add-on subscription in India

Prime members who subscribe to Apple TV+ through Prime Video will be able to stream exclusive shows and movies with new releases weekly.
Charu Budhiraja

02 Apr 2025 1:28 PM

Charu Budhiraja joins Edstead

Moves from Warner Bros Discovery where she was creative head. 
Blast is a European-based esports entertainment company

02 Apr 2025 11:57 AM

Reliance and Blast form JV to create IPs for the Indian market

Blast works with the likes of Epic Games, Krafton and Riot Games, among others, to create global esports properties.
The account was won post a multi-agency pitch.

02 Apr 2025 11:34 AM

Ather Energy assigns its influencer marketing duties to Hypothesis by OML

The mandate encompasses creator-first content marketing solutions across social and video streaming platforms.
Brands tapping influencers are winning consumers, says iCubesWire IPL Survey

02 Apr 2025 11:31 AM

Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey

The survey deciphers what drives recall, trust, engagement and purchasing decisions during the cricketing event in India.
Sunita Mohanty

02 Apr 2025 11:23 AM

Sunita Mohanty joins upGrad Enterprise

She moves from SAP India, where she was head - Cloud Success Services.
From left: Rana Barua, Dorelle Kulkarni and Charles Houdoux

02 Apr 2025 10:51 AM

Havas India appoints Dorelle Kulkarni 

She moves from Publicis, where she was senior vice president. 
Harsh Kapadia

02 Apr 2025 10:40 AM

Grey India appoints Harsh Kapadia as Sandipan Bhattacharyya moves on

Bhattacharyya was serving as MD and chief creative officer - South Asia.
Myntra's 'Fashion with Caution' campaign

02 Apr 2025 10:12 AM

Myntra makes Ranbir Kapoor and Tripti Dimri issue a public apology

Conceptualised by Tilt Brand Solutions, the campaign comprises two films.

Latest Stories

Google and Ogilvy

14 May 2026 1:54 PM

Ogilvy India and Google launch AI creative studio for brand storytelling
Ajio partners with 22feet for its next phase of digital expansion

14 May 2026 12:57 PM

22feet named Ajio's digital agency of record
Screen grab of Vantara Creamery's AI-generated campaign

14 May 2026 11:22 AM

From animal rescue to artisanal gelato: Vantara's pivot raises eyebrows
Fastrack's ‘Never Same. Never Sane' campaign

14 May 2026 10:36 AM

Fastrack has Siddhant Chaturvedi competing with his alter-egos

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required