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30 Oct 2024 10:14 AM
We explore how festive advertising is losing its touch and how brands can cut through the noise of generic holiday campaigns.
29 Oct 2024 6:38 PM
The account was won following a multi-agency pitch.
29 Oct 2024 1:43 PM
Before this, he served as vice president of investment and partnerships at the network.
29 Oct 2024 10:04 AM
In his third stint with the agency, Verma will serve as the agency's senior vice president and the CEO of its new vertical Konjo.
29 Oct 2024 8:51 AM
Humorous observations about everyday life and events in advertising.
29 Oct 2024 8:17 AM
Along with extensive coverage from LIA, there's a feature on the importance of design, and how festive advertising ends up getting lost.
28 Oct 2024 10:41 AM
Using the relation between Sir Edmund Hillary and Tenzing Norgay, the author shares brand-agency partnership tips.
25 Oct 2024 7:17 PM
Digital grew by 7% during the same period when compared to the previous year, according to the AdEx report for FMCG sector.
25 Oct 2024 1:02 PM
Moves from Leo Burnett, where she was senior vice president - strategy.
25 Oct 2024 11:09 AM
The authors' satirical recipe takes a jab at the formulaic nature of festive advertising in India, particularly Diwali ads in 2024.
17 Apr 2025 2:23 PM
17 Apr 2025 1:10 PM
17 Apr 2025 12:57 PM
17 Apr 2025 9:12 AM
11 Apr 2025 8:57 AM
10 Apr 2025 12:05 PM
10 Apr 2025 9:39 AM
09 Apr 2025 9:59 AM
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