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Harinder Singh Pelia

18 May 2026 11:14 AM

Opinion: Nobody believes your 47% uplift

The author writes how an obsession with measurement starts rewarding measurement over the 'actual bloody thing' that moves people.
Anooj Shetty

18 May 2026 10:50 AM

WPP Media elevates Anooj Shetty

He was previously serving the role of national head - growth accounts.
The agency's entry

18 May 2026 8:57 AM

Cannes Contenders 2026: 22feet

The agency has one entry for the festival this year.
Dentsu's entry

15 May 2026 10:40 AM

Cannes Contenders 2026: Dentsu Creative India

The agency has one entry for the festival this year.
Dalbir Singh continues his diary for Manifest.

15 May 2026 10:20 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films captures the irony of NDAs and film industry secrecy through his wit.
Prajakta Koli

14 May 2026 10:55 PM

Go Colors turns Prajakta Koli's pants into the main character

The campaign for the MostlySane collection's second drop shows the actor-influencer being upstaged by 'the real star' of the show.
Google and Ogilvy

14 May 2026 1:54 PM

Ogilvy India and Google launch AI creative studio for brand storytelling

The platform is designed to help creative teams generate still and video assets faster while maintaining brand and IP safeguards.
Screen grab of Vantara Creamery's AI-generated campaign

14 May 2026 11:22 AM

From animal rescue to artisanal gelato: Vantara's pivot raises eyebrows

As the wildlife rehab initiative diversifies into premium desserts, the brand extension has sparked questions around ideological consistency.
The Abby Awards

14 May 2026 9:25 AM

Goafest 2026: Complete list of jury presidents for the Abby Awards

View the list of 22 jury presidents here.
Havas' entries

14 May 2026 9:06 AM

Cannes Contenders 2026: Havas Creative India

The agency has two entries for the festival this year.
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Latest Stories

The agreement follows Capri Sports' launch of Nova Sports, a grassroots-to-elite football initiative aimed at increasing access to football for girls across India.

22 Sep 2026 2:56 PM

Capri Sports secures 15-year commercial rights partnership for IWL and IWL 2
Flipkart's 'Board the Bus to BBD Bagh' campaign.

22 Sep 2026 2:23 PM

Flipkart takes Kolkata's BBD Bagh route for Big Billion Days
Axis Bank's ‘open' ki aadat pad jaayegi campaign

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Axis Bank makes a case for better banking becoming a habit
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22 Sep 2026 11:05 AM

How Ravi Kishan became Gen Z's meme of choice

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