Advertising

Manifest's January issue

02 Jan 2026 11:39 AM

First issue of 2026 out now

The cover story is around the five networks and the agencies that operate within them.
Our picks of the year

31 Dec 2025 10:47 AM

Manifest's favourite advertising campaigns of 2025

The editorial team picks its favourite advertising campaigns from the year.
Sarah Thomas

31 Dec 2025 10:13 AM

Her take: The silences lost in the mutes

The author explains that with the growth of AI, duration won't grab attention anymore, putting more focus on storytelling.
Screenshot from an ad created by Kiss Films for Pepsi

30 Dec 2025 10:31 AM

Opinion: Chasing the first real AI holiday classic

The author describes the process of crafting a meaningful advertisement using AI.
Laxmi Shetty

29 Dec 2025 10:54 AM

'Anticipate significant convergence between content creators and distribution hubs'

We ask experts to state the one consolidation they see happening in 2026.
Airbnb's Trust the Host campaign

29 Dec 2025 10:16 AM

Airbnb celebrates the art of hosting with Kartik Aaryan and Ananya Panday

The campaign comprises a film.
Felicity Fellows

29 Dec 2025 10:08 AM

‘Any big conglomerate's days are pretty much done'

Stan Group's Felicity Fellows chats with us about expansion plans into India, why independent agencies are the future, and more.
Raj Kamble (left), Prasoon Joshi (centre) and The One Club's Guan Hin (right) watching creativity get politely dissected at Spikes Asia 2019

29 Dec 2025 9:55 AM

The man who smuggled poetry into advertising: Raj Kamble

The author makes a confession about how he made a difficult choice a few days ago and explains why he did so.
Here's what Dalbir Singh is doing this week.

26 Dec 2025 10:57 AM

Producer's Diary by Dalbir Singh

Santa Claus roasts a client while questioning his ethics during the year.
Abhimanyu Khedkar

26 Dec 2025 9:35 AM

Abhimanyu Khedkar elevated at Leo

Khedkar was managing partner, having joined the agency a decade ago as vice president.

Latest Stories

Manas Mohan

22 May 2026 1:24 AM

Goafest 2026: Let's build that industry database
Prasoon Joshi

22 May 2026 12:13 AM

'Aim to create more relevance and contemporise Prasar Bharati'
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys
Harmanpreet Kaur

21 May 2026 4:51 PM

'Looking for some fun work after all serious advertisements'

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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