Innocean India has launched AI Studio, an AI-powered marketing platform aimed at helping brands and dealer networks create, manage and optimise local and regional marketing communications.

The platform has been developed to support faster content creation, campaign execution and performance optimisation while enabling brands to tailor marketing communications to regional markets without compromising brand consistency.

Initially, AI Studio will be available to the agency's affiliate clients, offering AI-enabled content, marketing and communication solutions designed for local market requirements. 

Innocean said it plans to expand the platform's availability to all clients over time.

The platform integrates multiple AI solutions across the marketing workflow, including region-specific campaign planning, AI-powered media planning and package development, dealer sales communication tools, and campaign optimisation based on market feedback and performance data.

The launch coincides with Innocean India's recent expansion into Bengaluru, which the company said will serve as a hub for local marketing expertise and AI capability development across Southern India. 

The Delhi and Bengaluru offices will operate as dual centres supporting regional marketing solutions and AI development.

According to the company, the Bengaluru office will also house a centralised AI management platform designed to capture, archive and scale AI knowledge, methodologies and proprietary solutions.

Looking ahead, Innocean plans to expand AI Studio into a broader local and regional marketing platform offering real-time market intelligence, AI-led marketing education, trend-based creative and media recommendations, and a collaborative ecosystem for data and insights.

The company also intends to strengthen its AI capabilities in India with the long-term goal of establishing a Global Capability Center (GCC) that supports its global operations.

While the platform's initial focus is on automotive retail and dealer networks, Innocean said it is designed to expand into sectors including retail, beauty, financial services, education, real estate, fashion, and food and beverage.

Jaeho Yoo, managing director and CEO, Innocean India, said, "AI Studio marks a defining step in our evolution as a company. We are building a platform designed to grow smarter over time, using AI and data to continuously improve marketing outcomes for the brands and dealer networks we work with. The opportunity in India is significant, and this platform positions us to lead the next phase of intelligent, locally relevant marketing at scale. As we continue to expand our AI capabilities, Bengaluru will play an important role in strengthening our innovation ecosystem and helping us build future-ready AI marketing solutions from India for both local and global markets."

Santosh Kumar, COO, Innocean India, added, "The future of marketing will be defined by the ability to combine technology with local relevance. Successful marketing requires a deep understanding of consumer behaviour, culture, and regional nuances, and AI Studio has been built to bring these elements together. Our goal is to help brands and dealer networks create more meaningful and effective marketing while using performance data to continuously improve outcomes."