Advertising, 29 Nov 2024

Wakefit #Gaddagiri campaign

29 Nov 2024 11:35 AM

Wakefit fires shots at Deepinder Goyal’s chief of staff job posting for Zomato

The mattress brand’s latest spot, conceptualised by The New Thing, uses humour to depict how lack of quality sleep leads to ‘poor’ decisions.
Dalbir Singh in conversation with a friend, about his friend.

29 Nov 2024 9:21 AM

Producer's Diary by Dalbir Singh

Here's what the founder of Kiss Films is doing this week.
Latest Issue Banner

Latest Stories

Radio advertising grew 1.2% in Jan-Jul 2026 according to the TAM report

17 Sep 2026 10:55 AM

Radio ad volumes rise 1.2% in Jan–Jul 2026, led by real estate and services: Report
Piruz Khambatta

17 Sep 2026 10:51 AM

‘Celebrity endorsements are more about motivating distributors than impacting the brand directly'
Flipkart 'Yahan Kuch Bhi Ho Sakta Hai' campaign

17 Sep 2026 10:10 AM

Flipkart lends a lucky twist to unlucky days
Spikes Asia was held for more than 40 years

17 Sep 2026 6:08 AM

Spikes Asia rebranded as Lions Asia

Most Read

The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates
The jury

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed

Subscribe

* indicates required