Rediffusion has announced the appointment of Rishu Verma as the agency’s senior vice president and the CEO of its new vertical Konjo. 

Based in Mumbai, Verma will be looking after some of the existing set of businesses at the agency, along with spearheading Konjo by offering strategic insights and brand assistance to Indian startups and businesses aiming to advance to the next level. He will be responsible for overseeing operations on his set of businesses, driving business growth and nurturing client relationships.

This is his third stint with the agency, having worked for the organisation in 2016 to 2017 as business head and then again in 2019 to 2022 as vice president.

Verma moves from Dentsu Creative Malaysia, where he was client partner. He joined the agency in 2022 as business director and was promoted to the position in 2023. 

Carol Goyal, executive director, Rediffusion, said, “Rishu comes back to Rediffusion enriched with global experience. We hope he will provide leadership to clients at both Konjo and Rediff using his cross-category experience of many years.”

Verma said, “The agency under its earlier leadership of Diwan Arun Nanda and Ajit Balakrishnan and its current leadership of Dr. Sandeep Goyal has always given me the opportunities to enhance my learning curve as a marketeer be it moving to the Client’s side or going international. Hence, coming back to Rediffusion is like coming back home. Rediffusion is an iconic creative company known for building some of the most iconic brands in the country and I hope to be able to continue the same legacy forward.”

In the past, Verma has worked with Tata Motors, BBDO India, Leo Burnett and Ogilvy & Mather.