82.5 Communications has bagged the creative mandate for JSW MG Motor India.

The agency will be responsible for enhancing the visibility and customer engagement of the automotive brand's upcoming products across digital, social, and traditional platforms.

Udit Malhotra, head of marketing, JSW MG Motor India, said, “At JSW MG Motor India, we are constantly exploring innovative ways to engage with our customers and create memorable brand experiences. Our partnership with 82.5 Communications is an exciting step towards delivering impactful, creative and immersive solutions to our discerning customers. Their innovative approach, combined with a deep understanding of the automotive landscape, makes them the perfect partner to lead the mandate for our upcoming product campaign.”

Chandana Agarwal, president, North and East, 82.5 Communications, said, “We are thrilled to have been awarded the mandate for the new campaign of JSW MG India. This partnership marks a significant milestone for us, as MG is an iconic brand. We look forward to partnering with them as they grow in the country, creating impactful work that resonates with their legacy and drives future growth together. It is a testament to the teamwork at 82Point5, we as a team demonstrated hunger and an understanding of the category that got us the business in a competitive multi-agency pitch.”

Anuraag Khandelwal, CCO, 82.5 Communications - India, added, “I'm stoked to join forces with JSW MG, the legendary British motoring brand that's been fueling adrenaline junkies for 100 years! From the vintage 14/28 Super Sports car to the sleek 1967 Roadster, and now the electric MG ZS EV, MGs always pushed the pedal to the metal on innovation, radical style, and sheer driving pleasure.  More of the same spirit is now seen in their hatchbacks, sedans, and SUVs. At 82.5, we're buckled up and raring to collaborate, innovate, and shift communication into high gear!"