SW Network has bagged the creative mandate for udaan, an eB2B platform that deals with solving core trade problems faced by small and medium businesses. 

The agency will be responsible for udaan's brand visibility and accelerating business growth through social media marketing and creative initiatives. 

The account was won post a multi-agency pitch and will be handled by SW Network's Delhi office.

Pranav Agarwal, co-founder, SW Network, said, "Digital engagement is critical in today's business landscape, and our partnership with udaan is a testament to that. We are committed to crafting social media campaigns that not only enhance udaan's brand visibility but also resonate deeply with its large community of users. Through our innovative storytelling and compelling visual content, we are aiming to not just drive engagement but also foster a lasting connection with every stakeholder in udaan's ecosystem. Our goal will be to solidify udaan's position as the top eB2B platform in India."