FCB Group India has announced the appointment of Suchitra Gahlot as national creative director for FCB Ulka.

Gahlot will be based in Bengaluru. 

She will be responsible for integrating traditional storytelling with technology, aiming to elevate the agency's creative output across the entire network.

In a career spanning over 25 years, she has also worked with Ogilvy RedCard Singapore, SapientNitro, and W+K, among others. Additionally, she was instrumental in having set up the Media Lab at the technology company Sapient.