Madison Media has announced the appointment of Mimi Deb as chief operating officer, Madison Media Plus. She will be based in Delhi and report to Vikram Sakhuja, group chief executive officer of Madison Media and OOH.

Deb moves from Alchemist Marketing & Talent Solutions where she served as managing consultant.

Sakhuja said, "We are excited to welcome Mimi Deb to Madison Media, Delhi. Her rich industry experience and strategic insight will be instrumental as we continue to innovate and expand our services. We are confident that under her leadership, our Delhi operations will thrive and continue to deliver exceptional value to our clients."

Deb said, "I am honored to take on the role of head of Madison Media, Delhi. I look forward to working closely with Vikram and the entire team to drive impactful media strategies and I am also keen on expanding our Delhi branch’s reach and capabilities to better serve our clients and foster growth in the region.”

In a career spanning over two decades, she has also worked with agencies such as Publicis Media, Zenith and Wavemaker.