WPP's revenue for the first quarter of 2025 was down by 5% on a YoY basis as it dipped to Great Britain Pounds 3,243 million.

Its media business under GroupM, was down 0.9% while other global integrated agencies declined 4.4%. Public Relations saw Q1 LFL revenue less pass-through costs down 6.6% while specialist agencies grew 1.2%. 

In terms of geographies, North America was down by 0.1%, while the UK revenue dipped by 5.5%. 

Western Continental Europe dipped by 4.5%.

India grew by 5.5%, however, its other major market, China dipped by 17.4%.  

Mark Read, chief executive officer, WPP, said, “We continue to make solid progress on our strategic priorities. With the internal focus of integration behind them, VML and Burson are seeing renewed momentum in new business with Generali, Heineken and Levi Strauss & Co important wins during the quarter. The acquisition of InfoSum and its integration into GroupM’s data offer accelerates our AI-driven data approach, leapfrogging traditional identity-based solutions. We are also on track with the continued adoption of WPP Open across the organisation with 48,000 of our people (c.60% of client-facing staff) using it in March vs. 33,000 in December."

He added, "Our financial performance in Q1 was in line with our expectations, reflecting macroeconomic challenges and the timing of new business, and we expect these factors to continue in Q2 with performance anticipated to improve in the second half. While WPP is not itself directly affected by tariffs, they will impact a number of our clients as well as the broader economy. At this point we have not seen any significant change in client spending and we reiterate our full-year guidance which already reflected a challenging environment. As ever, we remain agile and vigilant and will continue to be disciplined on how we are managing our cost base.”