Arete Group has announced the launch of its new brand identity and logo. 

The redesigned logo and brand identity are anchored by its new tagline, 'Values Create Value.'

According to the brand, the revamped identity marks the group’s commitment to innovation, adaptability, and excellence while staying rooted in its values of trust and integrity. 

The brand's new identity is built on four core values- excellence, empowerment, empathy, and resilience—that catalyse sustainable growth and advancement.

The redesigned logo is a sleek, modern representation of dynamism, unity, and growth, reflecting the brand's aspirations to lead with purpose and innovation.

Siraj Saiyed, director, Arete Group said, "This rebranding represents a defining moment for the Arete Group. The new identity captures our forward-thinking vision while upholding the core values that have been our guiding principles for over three decades. It is a bold step towards a future driven by innovation, trust, and excellence.”