The October issue of Manifest is now out. This month's issue's lead feature is about the quick-commerce race in India. With the growing popularity of Blinkit, Swiggy Instamart and Zepto, traditional e-commerce players like Amazon, BigBasket and Flipkart are getting FOMO, or 'fear of missing out' and are all set-to-enter or have entered this space. We analyse how these Q-comm players will be impacting festive sales.

We chat with Swati Bhattacharya, who recently joined Godrej Consumer Products' in-house creative studio, Lightbox as global head. In a candid chat, she speaks with us about her career so-far, her mandate at GCPL, awards, women in advertising, and more...

In the media section, Shailesh Kapoor discusses Ormax Media's appearance on the Koffee With Karan, along with the growth of the entertainment and media research company.

Anna Ohlin from Ikea features in the marketing section to discuss Swedish brand's Indian operations.

Ogilvy's chairperson, Hephzibah Pathak, who was in the news recently for her 'Creative Agency Leader of the Year' accolade at IAA's Leadership Awards, chats about her nine months in this elevated role, client partnerships, glamourising advertising and Emily in Paris, among other topics.

In the sports marketing section, we interview Yogesh Kathuniya, a Silver medal winner in Tokyo and Paris, to understand whether brands are partnering with paralympians.

On the sidelines of Portfolio Evening, we also caught up nine creative heads to share what they look for when they are hiring young talent. Read about that in this issue.

Along with this issue, we also have an eight-page special feature about Havas. This features chats with Yannick Bolloré, Jacques Séguéla, Rana Barua, and others from the leadership team.

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