WPP's revenue globally dipped by 0.6% to reach 14,741 million pounds in 2024. In India, revenue grew by 2.8% during the year, but the fourth quarter saw a dip of 5.4%.

India was ranked fifth among WPP's top five markets in terms of revenue, and the only country among the list to see growth during the year. USA dipped by 0.6%, UK by 2.7%, Germany by 1% and China by 20.8%.

During 2024, WPP opened seven new campuses, one of which was in Chennai. According to a statement from the holding company, its ongoing campus programme and consolidation of leases continues to deliver benefits. 

Globally, its media and buying business, GroupM, grew by 2.7% in 2024. The growth in 2023 was at 4.9%. A statement attributed this fall in growth to 'historical client losses' and a 'more challenging environment' in China. 

Mark Read, chief executive officer, WPP, said, “We achieved significant progress against our strategy in 2024 with the creation of VML, Burson and the simplification of GroupM – some 70% of our business. We sold our stake in FGS Global to create significant value for shareholders. And we increased our margin, while stepping up our investment in AI through WPP Open, which is now used by 33,0006 people across WPP." 

He added, "The top line was lower, however, with Q4 impacted by weaker client discretionary spend. We did see growth from our top 25 clients of 2.0% and an improving new business performance in the second half of the year with wins from Amazon, J&J, Kimberly-Clark and Unilever reflecting the strength of our integrated offer. The actions we are taking across WPP will strengthen our existing client relationships and drive our new business results." 

Read expects 2025 to be better for its 'integrated creative agencies'.

"We expect some improvement in the performance of our integrated creative agencies in the year ahead. At the same time, we have comprehensive efforts underway to improve our competitive positioning through new leadership at GroupM, with further investment in AI, data and proprietary media. Though we remain cautious given the overall macro environment, we are confident in our medium-term targets and believe our focus on innovation, a simpler client-facing offer and operational excellence will support our growth and deliver greater value for our shareholders," he added.