Ogilvy India has partnered with Google to launch a bespoke AI Creative Studio aimed at enhancing the agency’s creative and production workflows.

The internal platform is built to support creative teams in developing IP-protected and brand-compliant still and video assets, while reducing the time taken from ideation to execution.

The studio utilises generative AI tools to assist teams in transitioning from early-stage concepts to high-fidelity concept cards and final assets more efficiently.

Designed with an accessible interface for art directors, copywriters and designers, the platform is intended to simplify visualisation and production processes while allowing teams to focus on storytelling and strategic development.

The AI Studio also supports hyper-personalised content creation, including social media assets tailored to different audience segments, virtual try-ons and customised visual narratives aligned with client brand guidelines.

VR Rajesh, group chief executive officer, Ogilvy India, said: "Creativity is at the core of everything we do at Ogilvy. Partnering with Google to build this bespoke AI Creative Studio gives our teams the speed and agility to scale brilliant ideas securely. It equips our people to push the boundaries of modern storytelling. We want to consistently raise the bar for our clients, and this technology powers us to do that at an unprecedented speed."

Satya Raghavan, director, marketing partners, Google, added: “Ogilvy India has enabled a new era of secure, scalable and distinctly human storytelling for brands by combining Google’s advanced generative AI technology with Ogilvy’s unparalleled creative expertise."