Reid & Taylor Apparel, an apparel brand, has announced the appointment of Eggfirst as its creative, digital, media, and production agency. 

The agency will assist the brand in expanding across established and emerging Indian markets, enhancing its creativity and fostering growth.

The account was won post a multi-agency pitch. 

Subrata Siddhanta, CEO, apparel and retail, Reid & Taylor Apparel, said, “In addition to our elegant range of men’s formal wear, the brand is also going to offer world-class casual wear. With a rich legacy of quality and style, Reid & Taylor Apparel aims to redefine men’s fashion offering a range of exquisite garments tailored for the modern gentleman. We are pleased to welcome Eggfirst as our advertising agency of record, bringing differentiated expertise as advertising agency with deep consumer understanding, and a robust combination of mainstream and digital expertise. Eggfirst approach is characterised by a personal connect, deep involvement, and extreme integrity that ensure they are as good as their word. We are excited to partner with Eggfirst to elevate our brand with innovative and impactful advertising.”

Hardik Patel, managing director, Finquest Group, said, “We chose Eggfirst as our agency as they come with incredible advertising and digital experience, and I quite appreciated their deeply thought-through creative. I am confident that the team at Eggfirst will help us build engaging communication in line with our vision to engage closely with our consumers.”

Ravikant Banka, founder and managing director, Eggfirst, said, “We are thrilled to partner with Reid & Taylor Apparel. The business is in an exciting growth phase, and the agency is incredibly delighted to be a part of this growth journey for the brand.”