iProspect India has secured the digital media mandate for Ardex Endura,  a construction chemicals brand. 

The account was won through a multi-agency pitch and will be handled by iProspect's Mumbai and Bengaluru offices. 
 
As part of the mandate, the agency will be responsible for the brand’s digital transformation. 

This will include social media and content development, executing SEO strategies, and revamping the website. 

The agency will focus on elevating brand awareness, building trust, and establishing thought leadership, all while enhancing community engagement. Furthermore, iProspect seeks to boost search visibility and deliver an effective user experience on the revamped website.

Gopinath Krishnan, managing director,  Ardex Endura, said,“I'm thrilled to have iProspect onboard as our Digital agency partner to drive our digital transformation journey forward. This collaboration marks a significant step in our mission to strengthen our digital presence and connect with our customers in more meaningful ways.”

Vinod Thadani, CEO, iProspect India, added,“We are incredibly excited to embark on this new chapter with Ardex Endura. This partnership is a true reflection of our unwavering commitment to driving impactful growth through sharp, data-backed digital strategies. The iProspect team has consistently demonstrated its expertise in the digital space, and we are eager to amplify  Ardex Endura's leadership in the industry, pushing the boundaries of innovation and success with strategy-driven nudges across platforms.”
 
Anita Kotwani, CEO- media, South Asia, dentsu, said,“Welcoming  Ardex Endura to our clientele marks a significant strategic win for us. We are excited to have them onboard. Our mission is to elevate their digital presence and support their ambitious growth goals with innovative solutions. iProspect’s deep expertise in driving sustainable growth ensures long-term digital success for the brand. We are confident that our approach will be crucial in  Ardex Endura’s journey to becoming the most trusted brand in its sector, paving the way for enduring growth and fostering meaningful engagement.”