Dentsu Creative Webchutney has bagged the digital mandate for Godrej Professional following a multi-agency pitch. The agency's Mumbai office will handle the professional haircare brand from Godrej Consumer Products.

The agency will be using data, technology and 'advanced marketing' as it aims to make Godrej Professional the preferred choice of brands in salons. 

Aradhita Utterkar, head - marketing, Godrej Professional, said, “The decision to collaborate with Dentsu Creative Webchutney was driven by their exceptional ability to combine creativity with strategic insight. We are excited about the potential this partnership holds and look forward to creating impactful campaigns that not only enhance our brand but also inspire our audience.”

Nikhil Kumar, managing partner (West), Dentsu Creative Webchutney, added, “This is undoubtedly a special win for all of us. The win further validates our digital-first mindset and our ability to leverage new-age possibilities while contextualising them to the business opportunities in play. We truly feel humbled by the team’s belief in us and look forward to partnering with them in their journey ahead.”