FCB Ulka has announced the appointment of Ajay Ravindran as national planning director. 

Ravindran moves from Razorpay, where he was head of brand marketing.

Kulvinder Ahluwalia, chief executive officer, FCB Ulka, said, "We are thrilled to have Ajay join us as our national planning director. His exceptional blend of creativity and strategic insight will play a pivotal role in enhancing our capabilities and driving impactful brand solutions for our clients. We believe his leadership will strengthen our strategic initiatives and inspire our teams to push the boundaries of creativity."

Ravindran said, "I believe the true power of brand marketing lies not just in creating 'buzz' or some fuzzy 'brand love' but unlocking hidden growth opportunities for businesses. The new age we live in provides us with an array of avenues to do this – technology, digital, data, content, CX. FCB Ulka provides the finest playground to practice this craft. An enviable client roster, entrenched relationships, and a burning desire to do the very best for the businesses we work on. Just a few minutes into the conversation with Dheeraj, Nitin, Kulvinder and Hemant, I just had one question: "When can I start?"

In a career spanning over 18 years, Ravindran has worked with Ogilvy, Grey Group, VMLY&R and MullenLowe Lintas.