Cheil India has been appointed as the creative agency for Luminous Power Technologies following a multi-agency pitch. The agency has bagged the integrated communications mandate to support Luminous Power Technologies in its journey to transform itself into a sustainable energy solution provider.

Neelima Burra, chief strategy transformation and marketing officer, Luminous Power Technologies, said, “Luminous is a leading brand in the energy solutions industry and is now strengthening its position in the rooftop solar segment. We aim to bolster the brand through innovative, meaningful, and purposeful consumer campaigns to effectively strengthen consumer affinity. With Cheil’s strong creative and marketing capabilities, we are excited to collaborate with them as we embark on the next phase of growth for brand and business."

Neeraj Bassi, chief growth officer, Cheil India, said, “We are excited to partner with Luminous Power Technologies as they seek to reinvent themselves. It is a great opportunity for us to showcase the breadth of integrated capabilities that we offer to our clients and help them achieve their business goals. We look forward to doing some exemplary work in this category with them.”