EssenceMediacom, GroupM’s media agency, has announced the elevation of Averill Sequeria as chief strategy officer.
She was previously, head - creative futures and had joined the agency in 2021 as chief product officer.
Sequeira will be posted in Bengaluru and will report to Navin Khemka, CEO - EssenceMediacom South Asia.
Khemka said, “Averill's appointment as chief strategy officer at EssenceMediacom India embarks on a new phase of creative strategies and growth, highlighting our commitment to excellence in media strategy. She is a proven leader and change agent with an impressive track record of strategic innovation. With her vast experience, we are confident she will drive significant progress and accelerate our ongoing success.”
Sequeria said "I have always been passionate about innovation and the vast varieties EssenceMediacom has to offer to its clients. I look forward to pushing boundaries with the agency’s inventive culture to ensure a meaningful impact on our clients and businesses in this modern media ecosystem. I am thankful to Navin for believing in me and giving me the charge to lead this agency of the future.”