FCB Kinnect has announced the appointment of Upasana Naithani as senior vice president (West). 

In her new role, she will use her experience to scale the agency's Mumbai client base, explore new markets, and drive strategic initiatives. Furthermore, Naithani will also lead her teams in fostering collaboration with the new creative leadership, enhancing FCB Kinnect’s position as a creatively-led integrated agency.

This appointment highlights the agency’s commitment to broaden the expansion strategy for the West market. 

She moves from Wunderman Thompson, where she was vice president and chief strategy director (CSD). 

Rohan Mehta, CEO, FCB Kinnect & FCB/SIX India, said, “Upasana’s extensive experience with leading brands across various categories will be instrumental in helping us expand our presence in our largest market, by gaining a deeper understanding of client needs. I am confident that she will be crucial in strengthening relationships with both new and existing clients, providing them with creative solutions to their business challenges."

Naithani added, "Rohan and Chandni’s vision and leadership has established a solid foundation for success. In a landscape where many large agencies grapple with balancing traditional and modern practices, Kinnect’s approach is remarkably refreshing. Their commitment to continuous learning and positive embrace of change is what truly excites me about joining the Kinnect family.”

In a career spanning over 15 years, she has also worked with Dentsu Webchutney, Reliance Retail, Infectious Advertising, VML, BC Webwise and Flying Cursor Interactive, among others.