Omnicom Advertising Asia (OA Asia) has formed a regional, 'future focused' leadership team designed to accelerate growth and strengthen long-term cultural relevance for brands in Asia. 

The team brings together six senior leaders across creativity, innovation, strategy, intelligence, business development and marketing.

This team includes S Subramanyeswar (Subbu), who serves as chief knowledge officer in addition to his role as chief strategy officer of OA India.

The regional team includes Peter Khoury as chief creative officer, Melissa Daniels as chief innovation officer, and Emmanuel Sabbagh as chief strategy officer, each taking on broader regional responsibilities while continuing in their leadership roles at TBWA\Singapore. They are joined by Andreas Krasser, who expands his remit to chief client partner while continuing as CEO of OA Hong Kong. Ellie Brocklehurst steps into the role of chief growth and marketing officer, OA Asia, bringing experience from her previous role as chief marketing officer, Asia for TBWA.

The six-member team will report to Sean Donovan, president, OA Asia, and work closely with the leadership teams at TBWA, McCann, and BBDO. 

Donovan said, “Asia is one of the most complex regions for marketers, but the opportunity here is immense. We’ve built a team that simplifies the landscape, combining top talent with an Asia first, future focused mindset, and unprecedented access to resources. It’s a plug and play model that responds to client needs, working in close collaboration with agencies and markets across the region. More than expertise, it’s about giving clients the perspective, ambition and access to think beyond the next campaign.”