L&K Saatchi & Saatchi, has announced the appointment of Roshni Kavina as national creative director. 

Based in Mumbai, Kavina will report to Kartik Smetacek and Rohit Malkani, the agency’s chief creative officers.

In her role, Kavina will be responsible for elevating the agency’s creative output, driving innovation, and advancing brand success for clients. 

This is her second stint with Publicis Groupe, having worked with the group from 2015 to 2021 as executive creative director. Most recently, she was working with Byju's as brand and creative strategy- North America. 

Paritosh Srivastava, chief executive officer, L&K Saatchi & Saatchi and Publicis India, said, “It is heartwarming to see Roshni returning to the team, especially as we continue to expand our portfolio with new lifestyle and luxury brands. Having worked with her in the past on some major brands, I am confident that her expertise in lifestyle and luxury branding, and her design capability will further boost our creative excellence.”

Smetacek and Malkani said, “Roshni comes in at exactly the right time to partner with the creative leadership on a couple of large accounts we’ve recently won. Her skillset greatly enhances the agency’s creative firepower, and we look forward to big things from her in the months to come." 

Kavina said, “I believe that no matter which path we take, as long as we visit new worlds and learn along the way, the journey is well lived. Having worked with Paritosh on some of the most coveted brands in my earlier stint, I am thrilled to return to familiar grounds. It is a pleasure to be a part of a team where each member brings unique strength, and I am excited to help build the lifestyle and luxury brands portfolio for L&K Saatchi & Saatchi. I am honoured to be a part of the family and can’t wait to get started."