Dentsu has announced the global expansion of its business transformation (BX) practice, supporting the business and growth transformation of clients. 

The offering which is already available in Japan, has a global team consisting of more than 400 consultants in locations worldwide, delivering services including business strategy, sales transformation, culture transformation and sustainability strategy.

Yuichi Toyoda, global practice president - business transformation, dentsu, said, “BX is a practice that has been offered by dentsu Japan for more than 10 years, helping clients transform their businesses, create new categories and drive competitiveness. Dentsu’s BX is a highly regarded consultancy offering that differs from the conventional consulting model because it combines dentsu's strengths in creativity, execution, and data & technology with a marketing perspective to address the challenges faced by our clients. These include stalled transformation initiatives, a need for more originality in strategy, or barriers to the development of new categories or revenue streams for growth. With our fully-fledged, international expansion, we’re looking forward to serving the needs of both existing and new clients.”

Jean Lin, global president - global practices, dentsu, said, “dentsu’s BX practice aims at creating new values, with a unique dentsu consultancy approach, to impact businesses, brands, and people’s lives. We are excited to support the transformation journey of clients internationally, to enhance our client promise, Innovating to Impact.”