SuperYou has rolled out a campaign 'Now You Know' featuring actor Ranveer Singh to promote its protein foods and supplements brand, which Singh has co-founded with Nikunj Biyani.

To generate excitement among consumers, Singh shared an Instagram post on November 17 with the caption: "Bet you’ve often wondered what I’m on… you’ll soon find out."

The following day, November 18, the ad film for SuperYou was rolled, revealing the secret ingredient behind Singh's energy. It highlights how he's able to do so much in his career and be enthusiatic everytime. It cashes on the fact that people often wonder what he is on. The film culminates by showcasing the protein bar and how that enables him to be the energy bunny that he is.

Singh's other investments include brands like Sugar Cosmetics, BoAt, and Bold Care. 

What do we think about it: Singh’s infectious energy finds a playful spotlight in this fim, cleverly tying his persona to the protein bar's benefits. His Instagram teaser fueled curiosity, making the reveal irresistibly engaging for fans and fitness enthusiasts alike.

Singh said, "With SuperYou, I'm bringing a part of my own journey to everyone. I've always believed that power and unstoppable energy come from within, but sometimes, you need that extra boost. That's what SuperYou is about: it's that push, that charge in a bar that everyone can access. We've created something unique-something that's as fun and bold as it is good for you. With SuperYou, I wanted to break the mould of what a protein bar should be, so we've given it personality, flavours that excite, and a lightness that fits into anyone's lifestyle. Get ready, because SuperYou is here to power up your world."

Biyani added, "Ranveer is a powerhouse and pure energy personified - he doesn't just live life, he charges through it, full throttle. That's the spirit behind SuperYou. We want SuperYou to be the go-to boost for anyone who wants to be big, bold, and full of life!"