Dentsu has announced the global expansion of the network’s innovation lab, Dentsu Lab.

The first global labs will open in London, Amsterdam, Warsaw, Mumbai and Bengaluru, with further international labs planned for 2025. 

The agency has also announced the elevation of Sven Huberts and Naoki Tanaka. Huberts has been elevated as president, global innovation and experience, Dentsu Labs, while Tanaka has been elevated as chief creative officer, Dentsu Labs. 

Each lab will be overseen by a dedicated local leadership which will be announced in the coming months. The labs will be fully integrated with each other and dentsu’s offices, to expand on the network’s innovation offer.

The launch of the lab was announced on the opening day of this year's Cannes Lions International Festival of Creativity, as part of a presentation delivered by dentsu president and global CEO, Hiroshi Igarashi and global chief creative officer, Yasuharu Sasaki. 

Jean Lin, global president, global practices, dentsu, said, “The launch of Dentsu Lab continues a proud 120-year tradition of innovation sitting at the core of dentsu’s offering. We know from Dentsu Lab Tokyo how powerful the outcome for society and business can be when you bring the best creative technologists together to imagine and invent. To be making this possible on a global stage is an exciting moment for dentsu, clients and society.”