Goafest, which is hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club, will host its 2024 edition in Mumbai at the Westin in Powai.

The decision to move the three-day festival from Grand Hyatt Goa (Bambolim) to Mumbai is due to the upcoming Lok Sabha elections. 

However, the elections in Goa are stated to be held on 7 May 2024, while voting day in Mumbai is 20 May 2024. According to highly placed sources, the move from Bambolim to Mumbai is due to the availability of speakers from the media industry who have not committed to travelling to Goa on those said dates.

Prasanth Kumar, president, Advertising Agencies Association of India (AAAI), and CEO, GroupM, South Asia, said, “We're excited to announce that Goafest is happening in Mumbai this year, despite a few logistical challenges. Our collective decision reflects our unwavering commitment to this esteemed event, which has evolved into a cornerstone platform for shaping the future of our industry. It's become a vital platform for industry, becoming a nexus where industry leaders converge to explore, innovate, and chart the course for a progressive journey. We're committed to maximising participation, curating insightful sessions, and ensuring attendees leave with invaluable knowledge. Plus, mark your calendars: Goafest returns to Goa in 2025! Join us for an unforgettable experience at Mumbai Goafest 2024!”

Rana Barua, president, The Advertising Club, and group CEO, Havas India, South East and North Asia, said, “The ABBYs has always been a platform dedicated to recognising and celebrating outstanding achievements in the advertising and marketing industry. We look forward to honouring the best work of 2023 at the ABBY Awards Powered by One Show 2024 this May, in Mumbai. With Westin Powai as the venue we are working towards putting together a dynamic agenda that  will be announced in due course. We are grateful and thankful to the entire fraternity for their continued support and enthusiasm.”